Thursday, December 17, 2009

Chris King calendar debuts, to benefit breast cancer detection

"Pretty and Stong" is the latest effort from a seven year relationship between the folks at Chris King and the Komen for the Cure cancer nonprofit. Together with they have assembled a cyclocross calendar to raise money and awareness in the fight for a cure to breast cancer. The 2010 Pretty and Strong Calendar highlights women cyclocross racers of the Northwest.

About the calenday and effort from the Chris King website where you can buy the calendar:

"Pretty and Strong enters its 7th year as a special edition and we are pleased to continue our strong relationship with the Oregon and SW Washington affiliate of Komen for the Cure. For 2010 we are excited to present a calendar benefiting Komen for the Cure in partnership with the talented photographers of Our shared effort with this calendar is more than an intimate look at the joy and tenacity of the women we see racing cyclocross each weekend during the fall. It's a call to awareness for early detection because breast cancer still doesn't care how fit or fast you are on a bike. Please make an appointment to see your doctor and circle the date on one of these great calendars."

According to a VeloNews online article,
"The concept gelled when Chris DiStefano of Chris King learned an interesting statistic related to rates of early detection in the Northwest. He was in a lunch meeting with the Oregon and SW Washington affiliate for Komen for the Cure, along with Diane Chalmers, Chris King VP of Operations, and Cristina Moore, Development Manager for the local Komen affiliate. Moore informed the Chris King employees that the demographic with the lowest rate of early detection included many of the women they were seeing at cyclocross races every weekend."

Chris' DiStefano and King sat down with PDXCross and poured through heaps of images to pull together the inaugural calendar effort.

You can purchase a copy of the Chris King “Pretty and Strong” calender on their website:

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